> ABOUT

Adwords Expert is a full service digital marketing agency.

We are focused on helping our clients succeed online and offline in age of connectedness. We work closely with our clients to make campaigns that fit their budgets and goals and help them succeed.

> ABOUT

Adwords Expert is a full service digital marketing agency.

We are focused on helping our clients succeed online and offline in age of connectedness. We work closely with our clients to make campaigns that fit their budgets and goals and help them succeed.

> NEWS

01, DECEMBER 16


RE-MARKETING

Re-Marketing is one of the most popular new types of campaigns that are becoming more and more popular everyday. If you are not sure what exactly it is then this little article is for you. Remarketing, also sometimes called Re-Targeting is when visitors get to your site, look around, and then leave without having done something on the site that …

> MORE

19, NOVEMBER 16


A.I. SMART BIDDING

Google brings Artificial Intelligence in the form or machine and deep learning to the toolbox of bid management. Most managers, and hopefully advertisers in general are aware of the fact they can control the maximum desired amount for any particular keyword or click. Today however there are several types of Smart Bidding tools available to all accounts …

> MORE

01, NOVEMBER 16


ADWORDS – ETA’S

ETA’s stand for Extended Text Ads. They are new search ad format Google introduced recently and have a few nice features. They provide more space for your ad text compared to standard text ads, and are designed with mobile devices in mind as a main target of optimization. Here are some of the main points: …

> MORE

> NEWS

01, DECEMBER 16


RE-MARKETING

Re-Marketing is one of the most popular new types of campaigns that are becoming more and more popular everyday. If you are not sure what exactly it is then this little article is for you.

Remarketing, also sometimes called Re-Targeting is when visitors get to your site, look around, and then leave without having done something on the site that you desire. Typical actions owners want are a purchase, a reservation, a phone call, an email, a newsletter signup and some other actions.

With remarketing, a pixel, or tag of code triggers a cookie that allows Facebook and Google to know you have have been on the site and also what pages you visited. From that point we can make ads that target these people (called audiences) with specific ads. So for example, we can make ads for people who visited a certain page, or who abandoned the cart page and never bought. As each page, or a rule based group represent an audience we can make very particular ads and these ads are only shown to people in that group.

Commonly remarketing ads are display ads, but with Google search ads are also possible. One important point to note is that all remarketing ads with Google require 100 cookies of active users in the last 30 days for display ads, and audience lists targeting search must have a 1,000 or more active visitors or users. These rules are to protect the individual’s privacy.

Rule based remarketing is when we make and audience that fits a particular group. Here are two examples:

  • Example 1- Let’s say our site has many pages of men’s shoes but we want to focus on people who visited only the running shoes, we can do this by using the specific web pages of the site for those shoes, or pages that have some keyword related to the exact group.
  • Example 2 – We can also make a rule based group like – people who made it to the cart page BUT not thank you page.
  • Finally one of the most complicated forms of remarketing is Dynamic Remarketing. This type of remarketing serves ads of the exact products people looked at. In the case of Google it is based on a data feed located in the GMC which is the Google Merchant Center. Once you have made your GMC account, and tied it to your Adwords account the next step is to then to create dynamic display ads, which pull data such as products or services from your GMC feed. AdWords uses your GMC data fields to know which items to use for your ads by looking for matches between the IDs of the items in your feed and the IDs associated with your site visitors who are viewing the ads.

    For assistance with creating Remarketing ads please call on us anytime.

    19, NOVEMBER 16


    A.I. SMART BIDDING

    Google brings Artificial Intelligence in the form or machine and deep learning to the toolbox of bid management. Most managers, and hopefully advertisers in general are aware of the fact they can control the maximum desired amount for any particular keyword or click. Today however there are several types of Smart Bidding tools available to all accounts.

    Smart bidding tools set the the right bid to each and every auction. It factors in a wide range of auction-time signals including device, location, time of day, remarketing list, language, and operating system to capture the unique context of every search. By using auction-time bidding there is an exact level of precision required to set a bid matched to a user’s actual search query and context.

    The following three types of Smart Bidding all work a differently with different goals. They are Target CPA, Target ROAS and Enhanced CPC.

  • Target CPA is Cost Per Aquisition and is focused on helping us get as many conversions as possible for a defined maximum for that particular conversion goal. The system bids to achieve an average CPA equal to your target across all ad groups and campaigns. If you set your target cost too low you will not get as many clicks as could be possible so Adwords has a suggested target and from there you can move up or down and watch results.
  • Target ROAS is targeting for Return on Ad Spend and is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set.
  • Here is an example:

    Let’s say you’re measuring sales for men’s dress shoes and you want to optimize your bids based on the value of a shopping cart total. You have a goal for $50 worth of sales (this is your conversion value) for each $10 you spend on ads. If you set a target ROAS of 500% – for every $10 you spend on ads, then you are aiming for 5 times that in revenue.

    Here’s the math:

    $50 in sales ÷ $10 for ad spend x 100% = 500% target ROAS

    In this case AdWords will automatically set your max. CPC bids to maximize your conversion value, while trying to reach your target ROAS of 500%.

    Finally we have Enhanced CPC – this bidding feature raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. As E-CPC can increase your max CPC bid by up to 30 percent it is important to know that you could pay more for such clicks, but the system should be bringing you more conversions and a better ROI (Return on Investment) then manual.

    In summary, although all these tools have similarities each one has a somewhat different foucs, where Target CPA is going after a target for a conversion, Target ROAS is going for the most convserison acrosss all campaigns for total ad spend, and E-CPC is going after improving individual keywords and clicks vs your manual settings.

    Google recommends advertisers have at least 30 conversions in the past 30 days before using Target CPA and 50 conversions in the past 30 days for Target ROAS.

    For assistance with creating Smart Bidding ads please call on us anytime.

    01, NOVEMBER 16


    ADWORDS – ETA’S

    ETA’s stand for Extended Text Ads. They are new search ad format Google introduced recently and have a few nice features. They provide more space for your ad text compared to standard text ads, and are designed with mobile devices in mind as a main target of optimization.

    Here are some of the main points:

  • They have 2 lines for a headline instead of one, with an extra 5 characters.
  • We get a much bigger description line with up to 80 characters (as opposed to the past 35 which is great to explain more.
  • And we get two fields to show the path or category, although the page we send people to is not shown.
  • Give it a try and see if your CTR changes. In our campaigns we have seen some differences and improvements.

    > WHO

    We are several core members with a team of a dozen outside experts.

    Our core team has over 30 years of internet experience, and with our key partners we’re well over 100 years of experience. Our expertise is in the field of Search Engine Marketing with Google and various social media platforms such as Facebook. We offer high value insight and experience in the fields of UX (user experience) deep site analytics, development and graphic design. As we are a multilingual team we offer native language service in English, Spanish, French and Japanese.

    As to where we are, you can find us in the NYC area, Miami, the Dominican Republic and other various places when we are on the road. Regardless of where we are contact with us anytime is as easy as an email, call or Skype message. We look forward to hearing from you.

    > WHO

    We are several core members with a team of a dozen outside experts.

    Our core team has over 30 years of internet experience, and with our key partners we’re well over 100 years of experience. Our expertise is in the field of Search Engine Marketing with Google and various social media platforms such as Facebook. We offer high value insight and experience in the fields of UX (user experience) deep site analytics, development and graphic design. As we are a multilingual team we offer native language service in English, Spanish, French and Japanese.

    As to where we are, you can find us in the NYC area, Miami, the Dominican Republic and other various places when we are on the road. Regardless of where we are contact with us anytime is as easy as an email, call or Skype message. We look forward to hearing from you.

    > WHAT

    Focused Traffic

    Using Google and Facebook we create very well designed campaigns that exactly match your desired target market. No wasted clicks with low quality ads or overly broad keywords.

    On Budget

    e manage your campaigns based on your daily and monthly budgets using automated Artificial Intelligence tools and Manual management to get traffic at a cost that optimizes your budget.

    Conversions

    Measurement is the key to know how things are going, and every site or app has some goals – be it getting sales, newsletter signups, phone calls etc. We closely monitor and continuously optimize all campaigns to ensure your ROI/ROAS and increase your success.

    Branding

    With so many devices and methods to reach your audience we create various campaigns each specific to the goal. Next, using programmatic bidding we get your ads to the right people, on the right device, at the right time, for the best price.

    ReMarketing

    Your audience has been to you site but we need them to come back. Maybe they just checked out your site, or only made it to the cart and then abandoned the purchase. With Remarketing we get these people back. We can focus here on certain pages, categories, or rule based audiences.

    User Experience

    Knowing what your users are doing is key to your success. Are your visitors engaged or bouncing quickly? Are they spending time on any area of the site or visiting certain types of pages? Where is your traffic coming from and how are they finding you? We monitor and evaluate all the metrics and then teach you and help you understand what it all means.

    How it Works

    Our services come in at between 10-15% of ad spend. There are no contracts and you can stop any time. It is also possible to just have us do some one off work with just a single one time fee. So if you need long term management or just something done one time we can give you pricing that meets your budget.

    Am I locked into a time based contract - can I stop anytime?

    You are not locked into any time based contract and you can stop anytime. However please note that the fee is monthly and not prorated. So when you stop your service will continue until the end of your monthly billing. After that you will no longer be billed.

    Why is there a set-up fee?

    It takes some real time to set up a new account with both research, ad creation, and bid management. As we do not hold you to a contract, and you are free to stop anytime we need to be paid for our work in setting the account up in the event you suddenly decide to stop service.

    Do you offer SEO services and advice?

    Yes and no. Many old style SEO things are no longer relevant so we focus on things such as landing page optimization, real content and other things that search engines really want to see and are considered as best practices. Basically we will help you with things that will improve your organic and PPC efforts with legitimate techniques that work.

    Can you help me with Bing, Yahoo and other search engines or sites?

    Yes we can help you with these sites as they have similar programs such as Google. Our pricing is the same for any campaign venue. If you have multiple campaigns we offer discount pricing by aggregating all ad dollar send as one total.

    How many visitors are you going to bring me?

    All websites will have a different answer. Web traffic is related to the cost of the Keywords and the landing page quality of your site. What this means is some words are more expensive than others, some regions are more expensive and then other and numerous variables effect the cost of a campaign. The simple and honest answer to this question is until your campaign is running for a bit of time, at least a week it is hard to make an accurate estimate.

    If I am willing to pay top dollar can you guarantee me top ranking on page one?

    Making a guarantee is definitely not possible and anyone who makes such a promise will not be able to deliver. Google uses many factors to determine search results which include paid ads. The most important factor here is how well Google believes your page will perform for an optimal user experience. Simply put, Google will determine your location in the ad order based on how it views your site’s user experience, and how well the page being sent to matches the real intent of the user. Having said this it is reasonable to expect to be at the top – though maybe not the first listing. By controlling our bid price we can influence our ad position, assuming our landing page is relevant.

    Is your pricing transparent and what does this mean?

    We mean that the price of your ad campaigns and the cost of our service are separate. You can look at any moment and both know and change your ad budget. Let’s say for example you made a big sale and you decide to increase your ad budget, in that case we will increase your ad spend so you can get a higher SERP ranking, or have more of your ads served. In addition our fees don’t change based on your site’s success. Your success is ours. Your ad budget and out management fee are separate and you always have access to all add cost data.

    How is Google paid for the adwords program? And how about other sites?

    All sites, such as Google, Bing, Yahoo, Facebook, Twitter and others are usually paid directly from you to them. We do not usually get involved in handling the payment of your ads. The budget for your campaign is decided by you and is very transparent. We do not seek to make money or charge you for the ad costs on the various networks. Our fee is based on an agreed amount which is related to your advertising budget.

    What is the difference between SEO and SEM?

    SEO stands for Search Engine Optimization – which means seeking to optimize search results on a search engine so people can find you organically – meaning without cost. SEM stands for Search Engine Marketing which frequently means to spend money (marketing dollars) so your site can be found.

    Can I pay you with my credit card?

    Absolutely. No problem. We use 2CO.com – which is 2checkout.com. We accept many methods of payment through them, such as Visa, Mastercard, Amex, Discover, JCB, and Debit Cards.

    Can I pay with Bitcoin and Other Crypto-Currencies?

    Yes to both. We love Bitcoin and we will accept other cryptos too. As long as we know of an exchange that we can cash out the other crypto into BTC if we want to you are welcome to pay us that way. If interested we can discuss when we set up your program.

    How does the Bitcoin billing work?

    Once we agree to your ad program there will be a fee. The fee is USD fee and we will simply look at the exchange at that moment. In some cases, we may just agree to fixed BTC amount regardless of the current rate. Payment of services are in all cases prepayment, or low risk daily payments. We can discuss at the time of sign up or anytime thereafter make changes as necessary.

    Do you guys take Euros, Yen and other fiat currencies?

    As we take credit card payment you can pay us with that method and any national currency is therefore acceptable. If you want to pay us directly with another currency you will have to use banking services and wire us USD to our bank account.

    > WHAT

    Focused Traffic

    Using Google and Facebook we create very well designed campaigns that exactly match your desired target market. No wasted clicks with low quality ads or overly broad keywords.

    On Budget

    e manage your campaigns based on your daily and monthly budgets using automated Artificial Intelligence tools and Manual management to get traffic at a cost that optimizes your budget.

    Conversions

    Measurement is the key to know how things are going, and every site or app has some goals – be it getting sales, newsletter signups, phone calls etc. We closely monitor and continuously optimize all campaigns to ensure your ROI/ROAS and increase your success.

    How it Works

    Our services come in at between 10-15% of ad spend. There are no contracts and you can stop any time. It is also possible to just have us do some one off work with just a single one time fee. So if you need long term management or just something done one time we can give you pricing that meets your budget.

    Am I locked into a time based contract - can I stop anytime?

    You are not locked into any time based contract and you can stop anytime. However please note that the fee is monthly and not prorated. So when you stop your service will continue until the end of your monthly billing. After that you will no longer be billed.

    Why is there a set-up fee?

    It takes some real time to set up a new account with both research, ad creation, and bid management. As we do not hold you to a contract, and you are free to stop anytime we need to be paid for our work in setting the account up in the event you suddenly decide to stop service.

    Do you offer SEO services and advice?

    Yes and no. Many old style SEO things are no longer relevant so we focus on things such as landing page optimization, real content and other things that search engines really want to see and are considered as best practices. Basically we will help you with things that will improve your organic and PPC efforts with legitimate techniques that work.

    Can you help me with Bing, Yahoo and other search engines or sites?

    Yes we can help you with these sites as they have similar programs such as Google. Our pricing is the same for any campaign venue. If you have multiple campaigns we offer discount pricing by aggregating all ad dollar send as one total.

    How many visitors are you going to bring me?

    All websites will have a different answer. Web traffic is related to the cost of the Keywords and the landing page quality of your site. What this means is some words are more expensive than others, some regions are more expensive and then other and numerous variables effect the cost of a campaign. The simple and honest answer to this question is until your campaign is running for a bit of time, at least a week it is hard to make an accurate estimate.

    If I am willing to pay top dollar can you guarantee me top ranking on page one?

    Making a guarantee is definitely not possible and anyone who makes such a promise will not be able to deliver. Google uses many factors to determine search results which include paid ads. The most important factor here is how well Google believes your page will perform for an optimal user experience. Simply put, Google will determine your location in the ad order based on how it views your site’s user experience, and how well the page being sent to matches the real intent of the user. Having said this it is reasonable to expect to be at the top – though maybe not the first listing. By controlling our bid price we can influence our ad position, assuming our landing page is relevant.

    Is your pricing transparent and what does this mean?

    We mean that the price of your ad campaigns and the cost of our service are separate. You can look at any moment and both know and change your ad budget. Let’s say for example you made a big sale and you decide to increase your ad budget, in that case we will increase your ad spend so you can get a higher SERP ranking, or have more of your ads served. In addition our fees don’t change based on your site’s success. Your success is ours. Your ad budget and out management fee are separate and you always have access to all add cost data.

    How is Google paid for the adwords program? And how about other sites?

    All sites, such as Google, Bing, Yahoo, Facebook, Twitter and others are usually paid directly from you to them. We do not usually get involved in handling the payment of your ads. The budget for your campaign is decided by you and is very transparent. We do not seek to make money or charge you for the ad costs on the various networks. Our fee is based on an agreed amount which is related to your advertising budget.

    What is the difference between SEO and SEM?

    SEO stands for Search Engine Optimization – which means seeking to optimize search results on a search engine so people can find you organically – meaning without cost. SEM stands for Search Engine Marketing which frequently means to spend money (marketing dollars) so your site can be found.

    Can I pay you with my credit card?

    Absolutely. No problem. We use 2CO.com – which is 2checkout.com. We accept many methods of payment through them, such as Visa, Mastercard, Amex, Discover, JCB, and Debit Cards.

    Can I pay with Bitcoin and Other Crypto-Currencies?

    Yes to both. We love Bitcoin and we will accept other cryptos too. As long as we know of an exchange that we can cash out the other crypto into BTC if we want to you are welcome to pay us that way. If interested we can discuss when we set up your program.

    How does the Bitcoin billing work?

    Once we agree to your ad program there will be a fee. The fee is USD fee and we will simply look at the exchange at that moment. In some cases, we may just agree to fixed BTC amount regardless of the current rate. Payment of services are in all cases prepayment, or low risk daily payments. We can discuss at the time of sign up or anytime thereafter make changes as necessary.

    Do you guys take Euros, Yen and other fiat currencies?

    As we take credit card payment you can pay us with that method and any national currency is therefore acceptable. If you want to pay us directly with another currency you will have to use banking services and wire us USD to our bank account.

    > FOR WHOM

    > FOR WHOM

    Testimonials

    Mike was great – a real pro, going straight to the point and explaining what he does and guiding you along the way. Highly recommended!
    Romance Outsourced Australia based E-Commerce site

    Outstanding communicator. Over-delivered, Very happy customer!
    John – North Carolina based Law Firm

    Mike is amazing! He quickly does what it would take me hours or days to do–and not even nearly as well. Goes above and beyond. I definitely recommend working with him!
    Blue Daisy Girl

    There was great communication and it was easy to get everything going. Very fast and the work looks great! Would definitely recommend!
    Goalclicks

    Honestly.. Mike is really an expert in what he does. He not only deliver fantastic results, he also explains every bit in a very detailed manner. I have been taking up services from other sellers, and never have I come across anyone as Mike. He is truly a diamond.. anyone using any other seller is simply wasting money and time. I’m blessed to know Mike.
    Fuadasbullah – Singapore Movers

    Knows what he’s doing. Absolutely flawless, completed in under 24 hours for a LARGE site with 10k+ visitors per month. Highly recommended.
    Amir – Califonia based Real Estate Company

    Mike delivers day in day out, he does what he says, I have used him for a few projects now and I highly recommend him to anyone that needs assistance, he really knows his stuff! A++++
    James – UK based Transport Company

    Mike is a high level professional, his knowledge base is extensive and he goes above and beyond to help his clients. I plan on taking advantage of everything he has to offer, My only regret is that I did not meet him sooner, I can only imagine where I would be now!
    Carlye – Florida based E-Commerce site

    I found a diamond! Very, very satisfied! A WOW experience! 100% worth the money! He’s an expert and I will hire again and again! I highly recommend him for all your retargeting/remarketing needs and more! Thanks, again guys!
    Kathy – E-Commerce site

    Great mobile, adwords, bing ads, google analytics, pro who does great and organized work. i have dealt with dozens of freelancers and digital marketers in last year and Mike is among the elite regardless of category.
    Jim – Texas based National Dating Site

    Outstanding Experience! Mike is a pleasure to work with & his communication is exceptional. He knows what is doing and is highly knowledgeable. Most importantly he delivered the goods! He went above and beyond and provided more than expected. Highly recommend & most definitely will order again!
    KW – US based E-commerce site

    Testimonials

    Mike was great – a real pro, going straight to the point and explaining what he does and guiding you along the way. Highly recommended!
    Romance Outsourced Australia based E-Commerce site

    Outstanding communicator. Over-delivered, Very happy customer!
    John – North Carolina based Law Firm

    Mike is amazing! He quickly does what it would take me hours or days to do–and not even nearly as well. Goes above and beyond. I definitely recommend working with him!
    Blue Daisy Girl

    There was great communication and it was easy to get everything going. Very fast and the work looks great! Would definitely recommend!
    Goalclicks

    Honestly.. Mike is really an expert in what he does. He not only delivers fantastic results, he also explains every bit in a very detailed manner. I have been taking up services from various people but never have I come across anyone as Mike. He is truly a diamond.. anyone using another seller is simply wasting money and time. I’m blessed to know Mike.
    Fuadasbullah – Singapore Movers

    Knows what he’s doing. Absolutely flawless, completed in under 24 hours for a LARGE site with 10k+ visitors per month. Highly recommended.
    Amir – California based Real Estate Company

    Mike delivers day in day out, he does what he says, I have used him for a few projects now and I highly recommend him to anyone that needs assistance, he really knows his stuff! A++++
    James – UK based Transport Company

    Mike is a high level professional, his knowledge base is extensive and he goes above and beyond to help his clients. I plan on taking advantage of everything he has to offer, My only regret is that I did not meet him sooner, I can only imagine where I would be now!
    Carlye – Florida based E-Commerce site

    I found a diamond! Very, very satisfied! A WOW experience! 100% worth the money! He’s an expert and I will hire again and again! I highly recommend him for all your retargeting/remarketing needs and more! Thanks, again guys!
    Kathy – E-Commerce site

    Great mobile, adwords, bing ads, google analytics, pro who does great and organized work. i have dealt with dozens of freelancers and digital marketers in last year and Mike is among the elite regardless of category.
    Jim – Texas based National Dating Site

    Outstanding Experience! Mike is a pleasure to work with & his communication is exceptional. He knows what is doing and is highly knowledgeable. Most importantly he delivered the goods! He went above and beyond and provided more than expected. Highly recommend & most definitely will order again!
    KW – US based E-commerce site


    CONTACT

    adwords expert

    P.O. Box 16

    Great River, NY 11739 USA

    phone: +1 631 317 2244

    email: adwordz.expert.mcc@gmail.com

    skype: adwords-expert.net

    > CONTACT

    CONTACT